02 · Brand identity

Look the way good companies look.

Names, logos, type systems and guidelines designed to hold up everywhere: website, storefront, invoice, uniform. Built once, recognisable forever.

Start a brand project FROM £1,800 FROM LKR 155,000 FROM $2,300
Packages

Pick the one
that fits.

All packages are fixed-scope, fixed-price. Pricing shown big in your local currency · the other two are listed underneath so you can always do the maths. Market-priced per region, not FX-converted.

01
Wordmark
£1,800 · 2–3 wks LKR 155,000 · 2–3 wks $2,300 · 2–3 wks
also £1,800 LKR 155,000 $2,300

Primary logo (wordmark or lettermark), 2 concept directions, 2 revision rounds. For new businesses who need a clean, scalable mark without the six-week brand workshop.

What's included

  • 1 logo concept (wordmark or lettermark)
  • 2 concept directions, 2 revision rounds
  • Final files · SVG + PNG + PDF, light/dark/mono
  • Colour palette (primary + secondary)
  • Font recommendation
Start with Wordmark
03
Full Brand
£5,500+ · 6–8 wks LKR 475,000+ · 6–8 wks $7,000+ · 6–8 wks
also £5,500+ LKR 475,000+ $7,000+

The complete identity plus a proper guidelines PDF, applied collateral and brand-application mockups. For brands entering markets where six competitors already look identical, and for clients who need to ship the whole system on day one.

What's included

  • Everything in Identity
  • Brand guidelines PDF (20–40 pages)
  • Letterhead, invoice, presentation template
  • 4–6 brand application mockups
  • Packaging design (one product, if applicable)
Start with Full Brand

They came back with a mark that reads as an A, a P, an open book and an arrow · all at once · and I still notice something new in it months later.

Founder, Arzam Physics
Read the full case →
What changes

Outcomes, not
deliverables.

Here's what our clients tell us actually changed after we shipped.

  1. 01
    Positioning & naming
    Outcome Decided in week one: who you're for, what you stand against, what you'll be remembered for. Visuals can't fix a fuzzy answer to those.
  2. 02
    Primary & secondary logos
    Outcome One mark that works at favicon, business card and billboard. Light mode, dark mode, mono. Every variant your team will actually need.
  3. 03
    Type & colour systems
    Outcome A palette and type scale designed for the web first, then proofed in print and packaging. Tokens your developers can plug straight into the site.
  4. 04
    Full guidelines PDF
    Outcome Twenty-four pages, indexed, enforceable. The one your team actually opens, not the 80-page door-stop.
The process

How we'll work
on your brand project.

A typical engagement runs 6–10 weeks from kick-off to launch.

  1. 01

    Discovery

    A 60-minute workshop to align on goals, audience and constraints.

  2. 02

    Design

    Figma designs with two rounds of feedback. Nothing gets built until you sign off.

  3. 03

    Build

    Final logos, palette, type, guidelines: all in editable formats. Stress-tested at favicon, business-card and billboard sizes.

  4. 04

    Launch & support

    We hand over all assets, train your team, and stay on call for 30 days.

FAQ

The questions
we hear most.

Can't find your answer? Ask us directly on the discovery call, no form-filling required first.

How much does a logo design cost in the UK?

A standalone wordmark from a credible UK studio runs £1,500–£3,500 for a proper concept-led process (research, two directions, two revision rounds, print and screen files). A full brand identity · logo plus colour, type, voice, templates and guidelines · runs £3,000–£8,000. Anything under £500 is usually a Fiverr template with the colours swapped. Our Wordmark package is £1,800, Identity £3,200, Full Brand from £5,500. Fixed scope, fixed price, written into the proposal.

Branding agency vs freelance designer · what's the difference?

A freelance designer ships a logo. A branding agency ships a system that holds up in 50 places · website, signage, packaging, invoices, social, uniforms · with documentation your team can apply without going back to the original designer. We sit somewhere in the middle: senior designer + strategist team, agency-quality system, freelancer-style pricing. For most UK small businesses that's the right shape · enough rigour to read credible, not so much overhead that a five-figure quote becomes six figures.

Do you build the brand AND the website?

Yes · roughly half our brand work is bundled with a Marketing site (£6,500). We run them sequentially with one discovery workshop and one project manager so the brand and the site land as one piece on launch day rather than two slightly mismatched halves. Identity (£3,200) + Marketing (£6,500) is the standard rebrand-plus-rebuild package.

Do I need a new name?

Usually not. Most of our clients keep their name and get a new visual identity. Naming is only needed when the current one is genuinely blocking growth.

What's the difference between a logo and an identity?

A logo is a single mark. An identity is a full system, marks, colours, type, voice, photography, templates. Small businesses usually need the system, not just the logo.

Do you trademark logos?

We don't file trademarks directly, but we design with searchability in mind and can refer you to an IP lawyer we trust.

Will you research competitors?

Yes. A competitive audit kicks off every identity project. The point isn't to copy what's working; it's to find the visual whitespace nobody else has claimed yet, so you look distinct, not derivative.

How many logo concepts do I get?

Two directions for Wordmark, two for Identity, three for Full Brand. This is deliberate. More directions = more noise. We research before we design and present directions we believe in, not a wall of options for you to pick from.

What file formats do I receive?

All final logos come as SVG (vector, infinitely scalable), PNG (transparent background, multiple sizes), and PDF. Always delivered in full colour, reversed (white on dark), and monochrome (black only). You own all files and source documents.

Can you design a logo to match our existing brand?

Yes. If you have a partial brand (e.g. colours but no logo, or a logo but no type system), we can design to match and extend what's there.

What if we don't like the concepts?

Revision rounds are included in every package. If after all revision rounds the direction is fundamentally wrong, we reassess on a call and run a third direction. We have never left a client without a mark they were happy with.

Can I start faster with a smaller package?

Yes · MVP Brand (£850 / $1,080 / LKR 73,000) ships a logo, palette and font recommendation in 5–7 days. It skips the brand guidelines and collateral, so it's best for founders who need a mark to launch with, not a full system yet.

Do you offer branding add-ons?

Yes · additional collateral pieces (£350+), packaging per product SKU (£650), extra revision rounds (£250), pitch-deck templates (£550). All billed separately and quoted on the proposal.

Let's work together

Three slots left for
Q2 2026.
Want one?

30 minutes on the phone with the founder. We learn the business, you decide if we're the right team. Decide nothing else on the call.

Book your free call
✓ Free 30-min strategy call✓ No long-term contracts✓ Written proposal before you commit