Brand Identity
in Liverpool.
Names, logos, type systems and guidelines designed to hold up everywhere: website, storefront, invoice, uniform. Built once, recognisable forever.
How we work with
Liverpool businesses.
Liverpool hospitality and tourism (the Albert Dock, the Cavern Quarter, the Georgian Quarter), plus the Baltic Triangle creative cluster, account for most of our local work. Rebrands and full-site builds dominate, the city's visual identity has moved on from the 2010s and the businesses we meet here know it. We default to Astro builds with real photography of the venue or product, fast booking flows for the tourism crowd, and honest pricing pages that don't hide behind "request a quote" CTAs, a significant Liverpool buyer signal. UK phone, GDPR-compliant, serving UK businesses since 2018. Kickoffs on Google Meet, async on Slack, no travel costs hidden in the quote.
Liverpool branding briefs are mostly rebrands, businesses moving on from a 2010s identity that doesn't read credible against the city's recent regeneration. The trick is updating the visual language without erasing the city's heritage feel, we've shipped this pattern for hospitality, tourism and Baltic Triangle creative clients alike.
We design brand identity for founders and marketing leads in Liverpool who want senior attention without the big-agency bill. Fixed scope, fixed price, written proposal before any commitment. Same team, same process, same 14-day-payout quality standard whether you're in Liverpool or anywhere else we ship.
Brand Identity packages
in Liverpool.
All packages fixed-scope, fixed-price · market-priced per region, not FX-converted. Your local currency is shown big; the other two sit underneath for reference.
Primary logo (wordmark or lettermark), 2 concept directions, 2 revision rounds. For new businesses who need a clean, scalable mark without the six-week brand workshop.
What's included
- 1 logo concept (wordmark or lettermark)
- 2 concept directions, 2 revision rounds
- Final files · SVG + PNG + PDF, light/dark/mono
- Colour palette (primary + secondary)
- Font recommendation
The logo suite plus the system around it · colour, type, patterns, and the basic collateral you need on day one. The package most clients actually need.
What's included
- Everything in Wordmark
- Logo suite (primary, secondary, monogram)
- Full colour system with usage rules
- Type pair (heading + body)
- Brand pattern or texture
- Business card + email signature
- Social profile + cover templates
The complete identity plus a proper guidelines PDF, applied collateral and brand-application mockups. For brands entering markets where six competitors already look identical, and for clients who need to ship the whole system on day one.
What's included
- Everything in Identity
- Brand guidelines PDF (20–40 pages)
- Letterhead, invoice, presentation template
- 4–6 brand application mockups
- Packaging design (one product, if applicable)
From brief to launch
in Liverpool.
- 01
Discovery
A 60-minute workshop to align on goals, audience and constraints.
- 02
Design
Figma designs with two rounds of feedback. Nothing gets built until you sign off.
- 03
Build
Final logos, palette, type, guidelines: all in editable formats. Stress-tested at favicon, business-card and billboard sizes.
- 04
Launch & support
We hand over all assets, train your team, and stay on call for 30 days.
Common questions.
Do you understand the Liverpool hospitality and tourism market specifically?
Yes, it's a meaningful part of our Liverpool book. We default to direct-booking flows (Stripe + room or table integrations), real photography of the venue rather than stock, and content that holds up against TripAdvisor and Booking.com pulling the same searcher in a different direction. Sites built for this convert; sites bolted together on Wix don't.
Can you do a full rebrand + new site for a Liverpool business?
That's one of our most common Liverpool engagements. The Identity package (£3,200) plus a Marketing site (£6,500) bundles cleanly, we run them sequentially with a single discovery workshop and a single project manager, so the brand and the site land as one piece on launch day rather than two slightly mismatched halves.
Are you based in Liverpool?
Remote-first with a UK phone number and UK-based operations, we work with Liverpool clients the same way we work with Manchester and Leeds clients. All contracts in GBP, GDPR-compliant, serving UK businesses since 2018. If a Baltic Triangle in-person kickoff matters we can travel up for the discovery workshop, but it's never required.
How much does a logo design cost in the UK?
A standalone wordmark from a credible UK studio runs £1,500–£3,500 for a proper concept-led process (research, two directions, two revision rounds, print and screen files). A full brand identity · logo plus colour, type, voice, templates and guidelines · runs £3,000–£8,000. Anything under £500 is usually a Fiverr template with the colours swapped. Our Wordmark package is £1,800, Identity £3,200, Full Brand from £5,500. Fixed scope, fixed price, written into the proposal.
Branding agency vs freelance designer · what's the difference?
A freelance designer ships a logo. A branding agency ships a system that holds up in 50 places · website, signage, packaging, invoices, social, uniforms · with documentation your team can apply without going back to the original designer. We sit somewhere in the middle: senior designer + strategist team, agency-quality system, freelancer-style pricing. For most UK small businesses that's the right shape · enough rigour to read credible, not so much overhead that a five-figure quote becomes six figures.
Do you build the brand AND the website?
Yes · roughly half our brand work is bundled with a Marketing site (£6,500). We run them sequentially with one discovery workshop and one project manager so the brand and the site land as one piece on launch day rather than two slightly mismatched halves. Identity (£3,200) + Marketing (£6,500) is the standard rebrand-plus-rebuild package.
Do I need a new name?
Usually not. Most of our clients keep their name and get a new visual identity. Naming is only needed when the current one is genuinely blocking growth.
What's the difference between a logo and an identity?
A logo is a single mark. An identity is a full system, marks, colours, type, voice, photography, templates. Small businesses usually need the system, not just the logo.
Do you trademark logos?
We don't file trademarks directly, but we design with searchability in mind and can refer you to an IP lawyer we trust.
Will you research competitors?
Yes. A competitive audit kicks off every identity project. The point isn't to copy what's working; it's to find the visual whitespace nobody else has claimed yet, so you look distinct, not derivative.
How many logo concepts do I get?
Two directions for Wordmark, two for Identity, three for Full Brand. This is deliberate. More directions = more noise. We research before we design and present directions we believe in, not a wall of options for you to pick from.
What file formats do I receive?
All final logos come as SVG (vector, infinitely scalable), PNG (transparent background, multiple sizes), and PDF. Always delivered in full colour, reversed (white on dark), and monochrome (black only). You own all files and source documents.
Can you design a logo to match our existing brand?
Yes. If you have a partial brand (e.g. colours but no logo, or a logo but no type system), we can design to match and extend what's there.
What if we don't like the concepts?
Revision rounds are included in every package. If after all revision rounds the direction is fundamentally wrong, we reassess on a call and run a third direction. We have never left a client without a mark they were happy with.
Can I start faster with a smaller package?
Yes · MVP Brand (£850 / $1,080 / LKR 73,000) ships a logo, palette and font recommendation in 5–7 days. It skips the brand guidelines and collateral, so it's best for founders who need a mark to launch with, not a full system yet.
Do you offer branding add-ons?
Yes · additional collateral pieces (£350+), packaging per product SKU (£650), extra revision rounds (£250), pitch-deck templates (£550). All billed separately and quoted on the proposal.
More in Liverpool
and nearby.
Three slots left for
Q2 2026.
Want one?
30 minutes on the phone with the founder. We learn the business, you decide if we're the right team. Decide nothing else on the call.