Why a Care Plan beats the alternatives
The hourly-freelancer alternative stops working around month four. Monthly retainers read more expensive upfront · they're usually cheaper by year-end because context stays with the team, small improvements compound, and uptime monitoring catches issues before they become incidents.
vs DIY. Zero monthly cost · real cost is 1–2 hours per week. Works if you're disciplined. Blows up when you forget the site for 3 months and a plugin update breaks the checkout.
vs Freelancer hourly. £100/mo looks cheap. By month 4, actual usage is 4–6 hours (£200–£400/mo effective) without the uptime monitoring, SLA, or context retention. Care Plans are the steadier line.
vs Do-nothing. The most common path and the most expensive long-term. Unpatched CVEs, broken forms, ranking slide, eventual emergency-rebuild. Care Plans prevent the emergency, not just the symptom.