Brand Identity
in London.
Names, logos, type systems and guidelines designed to hold up everywhere: website, storefront, invoice, uniform. Built once, recognisable forever.
How we work with
London businesses.
London small-business clients typically come to us after a bad experience with a big Shoreditch or Covent Garden agency, slow, expensive, faceless, or a cheap freelancer who went dark mid-project. We sit deliberately in the middle, senior team, fixed prices, weekly check-ins, no account-manager layer. London agencies charge 20–30% more to cover office rent on top of the same work; we're remote-first with a UK phone number, GDPR-compliant, and have been serving UK clients since 2018. Meetings happen on Zoom or Google Meet in your timezone, no commute to a WeWork for the project kickoff.
London brand work is mostly rebrands, businesses outgrowing a 2018 freelancer logo and trying to land enterprise meetings. We ship a London-credible identity in 4–5 weeks (not the 12-week studio process) so you can re-pitch in the next quarter, not next year. Includes the type and colour tokens for your developer to plug straight into the site.
We design brand identity for founders and marketing leads in London who want senior attention without the big-agency bill. Fixed scope, fixed price, written proposal before any commitment. Same team, same process, same 14-day-payout quality standard whether you're in London or anywhere else we ship.
Brand Identity packages
in London.
All packages fixed-scope, fixed-price · market-priced per region, not FX-converted. Your local currency is shown big; the other two sit underneath for reference.
Primary logo (wordmark or lettermark), 2 concept directions, 2 revision rounds. For new businesses who need a clean, scalable mark without the six-week brand workshop.
What's included
- 1 logo concept (wordmark or lettermark)
- 2 concept directions, 2 revision rounds
- Final files · SVG + PNG + PDF, light/dark/mono
- Colour palette (primary + secondary)
- Font recommendation
The logo suite plus the system around it · colour, type, patterns, and the basic collateral you need on day one. The package most clients actually need.
What's included
- Everything in Wordmark
- Logo suite (primary, secondary, monogram)
- Full colour system with usage rules
- Type pair (heading + body)
- Brand pattern or texture
- Business card + email signature
- Social profile + cover templates
The complete identity plus a proper guidelines PDF, applied collateral and brand-application mockups. For brands entering markets where six competitors already look identical, and for clients who need to ship the whole system on day one.
What's included
- Everything in Identity
- Brand guidelines PDF (20–40 pages)
- Letterhead, invoice, presentation template
- 4–6 brand application mockups
- Packaging design (one product, if applicable)
From brief to launch
in London.
- 01
Discovery
A 60-minute workshop to align on goals, audience and constraints.
- 02
Design
Figma designs with two rounds of feedback. Nothing gets built until you sign off.
- 03
Build
Final logos, palette, type, guidelines: all in editable formats. Stress-tested at favicon, business-card and billboard sizes.
- 04
Launch & support
We hand over all assets, train your team, and stay on call for 30 days.
Common questions.
Are you based in London?
Remote-first with a UK phone number and UK-based operations, we work with London clients the same way we work with Manchester, Birmingham and Bristol. All contracts in GBP, GDPR-compliant, serving UK businesses since 2018. Most London clients never meet us in person, and say the delivery is tighter for it.
How do meetings work if you're not in London?
Zoom or Google Meet for the discovery call, design reviews, and weekly check-ins. Async on Slack for day-to-day. Your timezone is our timezone for the calls. No commute to a WeWork meeting room for a 45-minute project update, we save that hour for the actual work.
Why are London-agency quotes 20–30% higher for similar work?
Office rent in Shoreditch, Covent Garden or Soho gets priced into every quote. Add an account manager, a project manager and a design director to the chain, and the hourly rate climbs even before you see a designer. We run lean, the senior designer and senior engineer on your account are the people you speak to.
How much does a logo design cost in the UK?
A standalone wordmark from a credible UK studio runs £1,500–£3,500 for a proper concept-led process (research, two directions, two revision rounds, print and screen files). A full brand identity · logo plus colour, type, voice, templates and guidelines · runs £3,000–£8,000. Anything under £500 is usually a Fiverr template with the colours swapped. Our Wordmark package is £1,800, Identity £3,200, Full Brand from £5,500. Fixed scope, fixed price, written into the proposal.
Branding agency vs freelance designer · what's the difference?
A freelance designer ships a logo. A branding agency ships a system that holds up in 50 places · website, signage, packaging, invoices, social, uniforms · with documentation your team can apply without going back to the original designer. We sit somewhere in the middle: senior designer + strategist team, agency-quality system, freelancer-style pricing. For most UK small businesses that's the right shape · enough rigour to read credible, not so much overhead that a five-figure quote becomes six figures.
Do you build the brand AND the website?
Yes · roughly half our brand work is bundled with a Marketing site (£6,500). We run them sequentially with one discovery workshop and one project manager so the brand and the site land as one piece on launch day rather than two slightly mismatched halves. Identity (£3,200) + Marketing (£6,500) is the standard rebrand-plus-rebuild package.
Do I need a new name?
Usually not. Most of our clients keep their name and get a new visual identity. Naming is only needed when the current one is genuinely blocking growth.
What's the difference between a logo and an identity?
A logo is a single mark. An identity is a full system, marks, colours, type, voice, photography, templates. Small businesses usually need the system, not just the logo.
Do you trademark logos?
We don't file trademarks directly, but we design with searchability in mind and can refer you to an IP lawyer we trust.
Will you research competitors?
Yes. A competitive audit kicks off every identity project. The point isn't to copy what's working; it's to find the visual whitespace nobody else has claimed yet, so you look distinct, not derivative.
How many logo concepts do I get?
Two directions for Wordmark, two for Identity, three for Full Brand. This is deliberate. More directions = more noise. We research before we design and present directions we believe in, not a wall of options for you to pick from.
What file formats do I receive?
All final logos come as SVG (vector, infinitely scalable), PNG (transparent background, multiple sizes), and PDF. Always delivered in full colour, reversed (white on dark), and monochrome (black only). You own all files and source documents.
Can you design a logo to match our existing brand?
Yes. If you have a partial brand (e.g. colours but no logo, or a logo but no type system), we can design to match and extend what's there.
What if we don't like the concepts?
Revision rounds are included in every package. If after all revision rounds the direction is fundamentally wrong, we reassess on a call and run a third direction. We have never left a client without a mark they were happy with.
Can I start faster with a smaller package?
Yes · MVP Brand (£850 / $1,080 / LKR 73,000) ships a logo, palette and font recommendation in 5–7 days. It skips the brand guidelines and collateral, so it's best for founders who need a mark to launch with, not a full system yet.
Do you offer branding add-ons?
Yes · additional collateral pieces (£350+), packaging per product SKU (£650), extra revision rounds (£250), pitch-deck templates (£550). All billed separately and quoted on the proposal.
More in London
and nearby.
Three slots left for
Q2 2026.
Want one?
30 minutes on the phone with the founder. We learn the business, you decide if we're the right team. Decide nothing else on the call.